Americans’ love for avocado toast seems to be growing exponentially each year. Whether as an early breakfast or late morning snack- with a tinge of lime, a sprinkle of pepper flakes- all the recipes that avocado could possibly be added to is innumerable. Plus, it doesn’t take much time to prepare, taking an average of five minutes to serve; bread crusty, golden, and all.
It is tasty with scrambled eggs, salmon, bacon, jalapeno, paired with orange juicy…so many option! But how much are we really willing to spend for it? Back in 2014, Americans only spent $17,000/ month on avocado and bread. In 2015 this amount sky-rocketed to $111,000 according to Square, an app that helps handle credit card transactions. The app helped filter out how much Americans spend on this treat and also tracked how much spent on it has grown over the years. Avocado toasts are sold for as low as $2 and as high as $18, and based on the transactions of Square’s sellers alone, Americans now spend an astounding $900,000 per month and it doesn’t seem like the trend is going to fall anytime soon at the rate we’re going. It’s bordering on the ridiculous, prompting Australian millionaire, Tim Gurner, to say that this kind of lifestyle is what’s keeping millennials from acquiring their own homes. “When I was trying to buy my first home, I wasn’t buying smashed avocado for $19 and four coffees at $4 each” Gurner said in an interview with 60 Minutes, pushing on our need to restructure our priorities.