The novelty of “The Osbournes” eventually wore off, yet the show ran for four seasons. Winding down in 2005, the entire family signed off as stars in the entertainment world signing onto various projects.
Sharon was hired by “The Talk” as a co-host. Kelly Osbourne, Sharon and Ozzy’s second child, became a television personality and fashion designer. The youngest, Jack Osbourne has a career as a media personality doing TV shows and producing documentaries. Aimee, the eldest daughter, wanted nothing to do with reality TV.
Sharon Reignites Ozzy’s Career With Ozzfest
The Ozzfest rock festival only came to be, ironically enough, after Lollapalooza wouldn’t book Ozzy. The newly forming festival, founded by Jane’s Addiction leadman Perry Farrell, deemed the former Black Sabbath frontman a has-been.
His wife, who had stepped in as manager to save his career repeatedly, was indignant. The dig dealt by the Lollapalooza organizers infuriated her. Hence, Sharon spearheaded Ozzfest to prove Ozzy was still marketable. Her effort delivered yet another smash success for Ozzy with fans clamoring for dates. The festival has grossed $100 million.
A Heavy Metal Rocker Turned TV Personality
“The Osbournes” hit television as sales of Ozzy’s Ozzfest performances were fading to black. In the documentary film “The Nine Lives of Ozzy Osbourne,” Ozzy comments about the transition from rock concerts to becoming a TV star. He said that Ozzfest was a big success, but it was only when the TV show took off when things got really weird for him.
Explicating, Ozzy said that it was bizarre going from performing sold-out shows to having a camera crew in his house. He complained that it felt like he was some kind of experiment. On the other hand, doing the MTV show paid off for the family.
Aimee Osbourne Hid From the Cameras
In an interview promoting her band ARO’s new single, Aimee divulged that she never wanted to be on the MTV reality show, and she doesn’t regret bowing out. One reason is, she did not want to become a person who is only remembered for being a teenager.
Summing it up, she added that it didn't align with what she wanted her future to be. Her mom Sharon discussed Aimee’s decision on “The Talk” once saying that the idea was “appalling to her” and that she did not want to “grow up on camera.”
Aimee on Her Own
Aimee, who was born in 1983 during the heyday of Ozzy’s solo success, started writing song lyrics as a teenager but did not form her band ARO until 2010. It’s a synth-pop sound, also recognized as trip-hop. She had been working on her music career prior to the family’s MTV show and released her first song in 2016.
While she refused to show up at “The Osbournes,” she did take a starring role in MTV’s 2003 version of “Wuthering Heights.” During the craziness of the reality show tapings, Aimee had to move out of the family home. She was 16.