Jell-O Pudding Pops were made by Jell-O throughout the nineties. Though they initially had strong sales, they were not profitable enough to last. The treats were first sold in the seventies, and they made $100 million in their first year. The Pudding Pops did make a comeback under Popsicle’s brand name, but they were never marketed under the Jell-O name again.
These freezer treats didn’t last under the Popsicle brand name either, as Popsicle used different texturing and flavoring that fans eventually rejected. The Pudding Pops were officially discontinued under all brand names in 2011.
Fruit-Shaped Trix Cereal
Fruit-shaped Trix Cereal had its peak in the nineties when it was first introduced in 1991. Even though Trix Cereal may still be around, the fruit-shapes of Trix cereal were discontinued. General Mills published that they would do a reboot of some of the classic fruity shapes in 2018 after receiving over 20,000 requests concerning the classic Trix Cereal shapes.
Four flavors made a comeback: Raspberry Red, Wildberry Blue, Orangey Orange, and Lemony Lemon. Who were the primary consumers? Millennials who had grown up on the cereal and couldn't let it go, even in their twenties.
Swoops
Swoops chips were only made for a brief time, beginning in 2003 and ending in August of 2006. Swoops were Pringles-shaped chocolate candies by Hershey. They were made in multiple flavors, including milk chocolate, Reese's peanut butter, Almond Joy, and white chocolate.
Swoops were discontinued due to low brand awareness; people just didn't know about them and how tasty they could be and therefore weren't buying them.
French Toast Crunch
Equally enjoyable when eaten in a bowl of milk or as a snack, it is, in a word, delicious. French Toast Crunch (not to be confused with Cinnamon Toast Crunch) is another product that millennials hankered for being discontinued in the U.S. in 2006, but luckily they made a comeback for a short time in 2014.
French Toast Crunch, when it was rebooted, kept its famous French toast shape, looking like tiny pieces of toast as opposed to plain squares. They are still available at only a few select stores in America.
McDonald's McRib
Some people think the McRib is an abomination, while others can't get enough of the barbecue pork sandwich. The McRib is a mini-rack of ribs stacked in between two buns. It was first offered at McDonald's in 1981 after test marketing showed that it would do well. It only lasted until 1985, when it was pulled for four years and then reintroduced.
Since then, it has been available only for a short period of time each year to appease the insistent McRib fans.